Cowgirl Collective

Courtenay DeHoff – Keynote Speaker

Courtenay DeHoff is a highly sought-after keynote speaker, network television personality and cowgirl. With over fifteen years of experience as a television host, Courtenay boasts a wide skill set including shooting, editing and producing high quality content.

Courtenay embraces her unique cowgirl roots and proudly stands out in a world of cookie cutter on-camera personalities. Armed with a passion to share stories on her own terms and give prominence to the agriculture community, Courtenay has utilized her expert storytelling skills to show being a cowgirl isn’t how you look, where you live or even the lifestyle you lead. It’s a state of mind.

As the founder of the global brand movement, Fancy Lady Cowgirl, she aims to celebrate women from all walks of life and teach them to lean into their true identity to reach new levels of success and fulfillment.

Not only has Courtenay become a recognized face in television and media, but is also using her voice as a motivational speaker all over the country. Sharing the stage with the likes of Mike Rowe, Laila Ali and multiple U.S. Presidents, she recently delivered the keynote address at the National Future Farmers of America (FFA) Convention to 65,000 people inside Lucas Oil Stadium.

Courtenay is a strong agriculture advocate and has taught tens of thousands in the industry the importance of sharing their story in order to bridge the disconnect between rural and urban communities. She is an executive producer and co-host of “Backroad Cowgirls”, a digital series highlighting the diverse faces of agriculture and their stories.

Courtenay is on a mission to empower women from all walks of life to overcome feelings of unworthiness in order to unleash the cowgirl within and live legendary.

She is a former collegiate and professional rodeo athlete and proud bucking bull mom. Catch her bull Top Dollar on CBS Sports most weekends at the PBR (professional bull rider) events.

Deborah Fellows – Artist & Speaker
She was raised on a cattle ranch in northern Idaho and brought up in a competitive family of rodeo champions. She earned a BA degree in fine-art, and completed additional studies in Italy.  Deborah has been honored to create many memorial monuments, including the Inland Northwest Vietnam Veterans Memorial, Montana State Vietnam Veterans Memorial, Washington State Korean Veterans Memorial and most recently the Granite Mountain Hotshots Memorial honoring the nineteen firefighters who lost their lives in the worst fire in Arizona history. Some of her corporate commissions include the Boy Scouts of America, Coors, Kaiser Corporation, and the University of Texas. In 2015 she sculpted Barry Goldwater for Statuary Hall in the U.S. Capitol, and in 2017 sculpted Jim Bowie for the San Antonio Sculpture Trail near the Alamo.
Deborah and her husband, Fred Fellows, live on their horse ranch in Sonoita, Arizona where she depicts the Western heritage from which she came. Through her subtle realistic depictions, she documents the Western world that she knows and loves. “Her sculptures of horses and horsemen could not be truer if she mixed the clay with her blood, because it comes straight from her heart,” says noted author J.P.S. Brown.

Dee Yates – Artist & Vendor
Dee Yates is a California-born creative powerhouse whose work blends artistic vision, entrepreneurial spirit, and a deep commitment to authenticity. A photographer since 2000, she has spent 25 years documenting life’s most meaningful moments and empowering women through transformative portrait experiences that celebrate inner beauty. Her creative path expanded into publishing when she became owner and editor-in-chief of HERLIFE Magazine, where her distinctive voice and storytelling flourished, and later into authorship with Cowgirl Culture, California, the first in her ongoing series preserving contemporary Western heritage. Alongside her photography and writing, Dee has built successful ventures in short-term rentals and regenerative farming, applying her eye for beauty and tradition to every endeavor. Now the owner and publisher of the historic Roper Sports News, she is revitalizing the publication while capturing the stories of Western pioneers through her Western Elders Series. Throughout her multifaceted career, Dee has remained rooted in authenticity, resilience, and creativity—embodying the perfect blend of California cool and Western grit.

William Peace – Speaker
With the launch of Peace Rustic Luxury, interior designer William Peace expands his brand to include an array of creative endeavors celebrating the American West and leaning into the rustic side of Peace Design.

The initial launch includes a book Peace in the West depicting his journey and design imprint in the Westover the last thirty years revealing the layered and luxurious aesthetic for which Peace is renowned and an expansive product line, “Western Skies,” which was created in collaboration with the esteemed Holland & Sherry Interiors. The 120+-SKU collection is a comprehensive assemblage of fabrics, wall coverings, leather, rugs, trim, and hardware based upon aspects of the American West, but one with Peace’s keen sense of color, texture, and place.

The vast landscapes and seasonal influences of the region infiltrated and influenced Peace’s work in multiple ways. Working closely with acclaimed architects of the region, Peace has designed homes spanning from rustic log cabins to sleek modern homes; from slope side houses to expansive ranches featuring multiple dwellings for generational living. In each instance, Peace and his team create environments specific to local heritage, place, and the lifestyle of the client while incorporating luxe finishes, furnishings, and art.

Peace is the recipient of numerous prestigious awards and honors, including national and regional awards from the Institute of Classical Architecture & Art; Philip Trammell Shutze Award; The Palladio Award; ASID awards; and the Southeast Designer of the Year award. Peace has served on the Board of Trustees for the Museum of Design and the Advisory Board for the College of Design at the University of Kentucky. Peace is a member of the ICAA; ASID; and the DLN.

JJ Hampton – Speaker

Carrie Penley – Artist Panel

Carrie Penley is a Georgia-based artist known for her mixed media paintings that layer realism with narrative. Raised in Carrollton, she studied at the University of Georgia and began her career in interiors under designers Dan Carithers and Dotty Travis before founding her full-time studio in 2012. Her work explores the American West as both landscape and symbol, a mediation on resilience, memory, and spirit. Beneath each brushstrokes lies history: aged sheet music, weathered paper, and fragments of story. Whether depicting wildlife or music icons, Carrie’s art honors what endures: the beauty of nature, the courage of individuality, and the timeless rhythm of the land.

Amy Watts – Artist Panel

Growing up in the south did nothing to dampen Amy Watt’s Western dreams.  Despite being born on the wrong side of the Mason-Dixon Line, she has relentlessly pursued her cowgirl aspirations.    Amy and her husband James live on a farm in Statham, Georgia where they raise beef cattle, ride and train Quarter Horses and enjoy numerous dogs, cats and chickens. Her love of the Western lifestyle, American history, her faith and her animals all contribute to the stories she tells in her paintings.  Amy Watts has been showing her art since 2011.  She has participated in Cowgirl Up! in Wickenburg, Arizona for three years, as well as shows in Santa Fe, New Mexico, Ellensburgh, Washington, Great Falls Montana, Cheyenne , Wyoming and several in her home state of Georgia.  Amy had a one woman show called “Cowgirl Dreams” at the Booth Western Art Museum in Cartersville, Georgia where her piece “Past History” is part of their permanent collection.

Devon Dawson – Singer

She’s a two-time Academy of Western Artists 2-time Female Performer of the Year, an inductee of two western swing halls of fame, 2025 “top five” nominee IWMA Female Performer of the Year, award-winning songwriter, and recipient of the 2017 International Western Music Assoc. Curly Musgrave ‘Spirit of the Cowboy’ award.

With a vintage rhythm guitar style, For Worth’s ‘Miss Devon’ is the singin’, yodelin’ voice for ‘Jessie’ on the Grammy winning Disney CD “Woody’s Roundup feat. Riders In The Sky”, inspired by the Toy Story series.
*founding member of two IWMA Group of the Year (6 awards)
* IWMA harmony contest winners (seven times)
*Wrangler award from the National Western Heritage Museum & Cowboy Hall of Fame

Teresa Burleson- Cowgirl Poetry

Teresa Burleson is an award-winning poet whose poems are inspired by her personal experiences and the Western way of life. She has an appreciation for the agricultural industries and the people who make their lives in it. Teresa’s zest for life is evident in her poetry as well as her ability to make people laugh and touch their hearts.

With a clear, soft Texas drawl and a voice that Waddie Mitchell once declared was “like silk”, her poetry is beautiful, soulful and aimed straight for the western heart or the funny bone.

Teresa and her husband Bobby live in Parker County, Texas where they enjoy the rural life with their quarter horses and border collies. They have raised various livestock including black baldy cattle, Boer goats and Dorper sheep.

Mike Booth- Vendor (Gem Shopping)

Mike Booth is one of Gem Shopping’s most beloved and charismatic hosts, known for his vast knowledge of gemstones and his infectious enthusiasm. With decades of experience in the fine jewelry world, Mike has cultivated a loyal following of collectors who trust his expertise and enjoy his lively, engaging presentations. At this exclusive event, you’ll have the unique opportunity to meet Mike in person, see a curated selection of Gem Shopping’s most exquisite pieces, and enjoy his larger-than-life personality up close.

Lane Creek Custom Hatters- Vendor

Custom Cowboy Hats based out of Adairsville, Georgia.

Anne Say- Photographer

Shandon Camarillo-Whitson- Vendor (Visible Faith Jewelry Company)